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Retail leaders are redefining the longstanding enterprise valuation principles that have traditionally shaped the industry. What if modern cloud computing made it practical to track even the most granular and complex business metrics? What if consumer brands could use these high-fidelity signals to better compete, optimizing every decision for long-term profitable growth? How would the […]
As third-party cookies fade away, fitness powerhouse, Bala, invested in SoundCommerce to identify and unify the data most important to the customer experience. This article by Gretchen Salois covers how Bala uses SoundCommerce to eliminate data siloes and rely on first-party data to create customer profiles and launch retargeting campaigns. These campaigns are created using […]
This article by Dan Berthiaume covers how Pacsun is expanding its digital footprint, streamlining its contracts with suppliers, distribution partners, and corporate entities. Cutting-edge data platforms like SoundCommerce help them collaborate across marketing, merchandising, finance, and IT to provide centralized access and visibility into their data. This article explores how Customer360 has helped PacSun towards […]
Eric spoke with iTechnology about his journey into tech, running and startup during the onset of COVID-19, what’s next for consumer brands adapting to industry changes in 2022, and much more. Check out his predictions for the retail industry in 2022, along with insights into how retail brands can up their game and target customers […]
Is it possible for both established retail brands and e-commerce newcomers to beat Amazon at its own game? Our Co-Founder and CEO, Eric Best, offers his insight on how consumer brands and retailers can use data to compete with Amazon for shoppers’ business. This article by Robert J. Bowman at SupplyChainBrain discusses how Amazon — […]
SoundCommerce has launched Customer360, which collects customer profile and event data in real time, allowing for better retail decisions, improved shopper experiences, and increased customer lifetime value. Retail-data platform provider SoundCommerce has launched a new cloud solution that aims to help retailers better serve customers by using data to create shopper profiles that allow retailers […]
Marketers are reconsidering what success looks like — both when measuring campaign success and understanding social media impact. SoundCommerce was quoted in a Business of Fashion article by Alexandra Mondalek on January 7, 2022. The story offers a comprehensive look into the marketing metrics historically used to gauge success, as well as the potential pitfalls […]
Are you attending NRF 2022 this year? Retail’s big show is the ultimate opportunity to stay ahead of the curve and accelerate your business into the future. NRF’s 2022 sessions are packed with insights into what’s working and what’s next for the retail industry. With industry challenges from supply chain issues and omnichannel data management […]
We are excited to announce our new partnership with Joe Floyd and Emergence Capital, and the Series-A funding that will accelerate our innovation and growth as the leading retail data platform. Here are a few thoughts and observations that provide context for the next phase of growth at SoundCommerce. The Commerce Opportunity According to DigitalCommerce360, […]
SoundCommerce CEO Eric Best presents at the Google Looker BEACON 2020 North America conference on multi-cloud capability for brands and retailers. Learn how SoundCommerce uses a multi-cloud data graph to model and orchestrate data, allow direct queries of the underlying data, create triggered workflows, push data into downstream systems, and visualize and analyze data through […]
