Is SoundCommerce A Customer Data Platform (“CDP”)?
Fast Answer
SoundCommerce addresses CDP data scope and use cases – and more. SoundCommerce is a composable data platform purpose built for retail that offers a broader scope of mission-critical data sets and models than traditional CDPs, supporting profitability insights, fulfillment lifecycle, and robust product and order entity models. SoundCommerce also offers flexible data onboarding and modeling capabilities, and native embedded omnichannel and digital marketing analytics and data activation.
Long Answer
Like CDPs, SoundCommerce unifies and models customer data for analysis and activation. SoundCommerce offers advanced customer profiling including deep behavioral and profitability analysis, and customer lifetime value forecasting.
Unlike CDPs, SoundCommerce starts with granular transaction and event data to render customer data models. SoundCommerce also tackles data that spans paid, earned and owned media campaigns; online and store POS order lifecycle and profitability; product merchandising assortment and promotions; and retail operations including store and distribution center fulfillment – from first click to doorstep delivery.
Like “composable” CDPs, SoundCommerce offers flexible ways to integrate, model, analyze and activate customer data using off-the-shelf cloud infrastructure including Snowflake and Google BigQuery data warehouses (which you own and control), and modern data stack tooling like DBT, Sigma, and Census.
As a composable data platform for ALL of your commercial data, SoundCommerce supports complex data pipelines and analytical models that include customer data and a whole lot more – offering retail brands complete control, observability and ownership of data, data pipelines and data models. If you already have a CDP in place and plan to keep it, SoundCommerce can integrate and augment your customer data with other mission-critical retail data – landed in your cloud data warehouse, and integrated with all of your business applications.
If you’re considering a new CDP, why not solve for all of your data and cross-functional use cases at once?
SoundCommerce vs. CDPs.
Similarities and Differences.
YES
And, the
SoundCommerce Difference
“SoundCommerce addresses CDP data scope and use cases. This composable data platform offers all of the customer data unification, modeling, analysis and activation of a modern customer data platform.”
“SoundCommerce is not just a CDP This composable data platform addresses data spanning all of omnichannel marketing, merchandising and operations – with intelligent data pipelines and advanced analytical models that serve the entire retail organization.”
Data Scope and Insights
With SoundCommerce, first party customer data is collected from any source and modeled for customer profiling, value analysis and activation. SoundCommerce can be your CDP, running in and on your own cloud data warehouse.
Unlike CDPs, SoundCommerce builds models for all sorts of analysis and activation, starting with transaction and engagement event data not customer profiles. The scope of SoundCommerce data includes all commercial retailing data – beyond customer engagement and behavior – including campaigns, site engagement, omnichannel stores and orders, merchandising, and fulfillment operations.
Analytics
Like some CDPs, SoundCommerce offers complete customer analysis including predictive CLV and repeat purchase propensity forecasting and scoring.
Unlike CDPs, SoundCommerce’s analytical models address the entire retail business including digital acquisition and retention marketing, merchandising and retail operations. SoundCommerce models include deep variable cost awareness for contribution profit analysis including CLV as a profit metric.
Activation
Like CDPs, SoundCommerce offers advanced customer and audience segmentation for marketing activation.
Unlike CDPs, SoundCommerce also exposes data sets like orders, products and paid media campaigns as actionable lists for end-users across marketing, merchandising and operations.
The Modern Data Stack
Like some composable CDPs, SoundCommerce is natively built on and integrated with the Modern Data Stack.
Unlike CDPs, SoundCommerce also exposes data sets like orders, products and paid media campaigns as actionable lists for end-users across marketing, merchandising and operations.
SoundCommerce versus Composable Data Platform (CDP)
If you’re considering a new CDP, why not solve for all
your data and cross-functional use cases at once?
Business-User Analytics & Activation (OUT)
SoundCommerce
CDPs
Customer Data Activation
Omnichannel Customer Identity Resolution
Generative AI Segmentation Builder
Omnichannel Customer Holdbacks
Analytical Dashboards and Use Cases
Generative AI Queries on Any Data
Source, Medium, Campaign Name Reconciliation
Non-Customer Data Activation
Direct Access to Data Warehouse Analytical Models
Data Model Scope (MIDDLE)
SoundCommerce
CDPs
Customer Profiles
Customer Engagement (site, email, SMS)
Customer Orders
Acquisition and Retention Campaign Performance
Omnichannel Orders & Lifecycle
Product Item Master
Merchandising Promotions
Full Profitability Waterfall
Data Pipelines (IN)
SoundCommerce
CDPs
Data Source Collectors
Semantic Labeling & Mapping
Open Integrations with Snowflake, BigQuery
Shared Data Model SQL Source Code
It’s Time to Move on from CDPs
With the advent of the modern data stack, it’s no longer necessary or advisable to solve for one data type at the expense of all the others. If you’re going to go through the trouble of integrating, unifying, semantically labeling and mapping, behaviorally and analytically modeling, and orchestrating for activation your customer data, why not do this for your non-customer data too?
In fact, that data describing your digital marketing campaigns, online and offline orders, post-conversion order lifecycle and customer experience, merchandising concerns including product assortment, merchandising calendar and promotional offers, and operational readiness including inventory availability by location and order fulfillment and delivery routing should all come together to give you a complete picture of your business – one that enables better customer activation and customer service.