Is SoundCommerce a Retail Analytics Solution?
Fast Answer
Yes, and more. While most analytics tools stop at ecommerce orders and marketing performance data, SoundCommerce is a composable data platform purpose built for retail, with prebuilt dashboards and tools to address all your analytical needs. Our dashboards provide insights at the intersection of omni-channel order data, marketing, merchandising, and operations. Digest and explore the data through our ever expanding library of prebuilt dashboards, customize or build your own dashboards, ask questions to our AI explorer, or utilize SQL to engage with the underlying data models directly. We have the tools you need to make data your superpower
Long Answer
Like retail analytics solutions, SoundCommerce models retail data for analysis. The platform provides:
Prebuilt Dashboards: Whether your focus is acquisition, retention, merchandising, or operations, SoundCommerce has analytical and tactical insights pre-built for your business. The power of SoundCommerce is in combining these disparate data intersections to derive unique, actionable insights. For example, how do retention campaigns drive in-store purchasing behavior? How much profit are your low CLV customers generating and how does that relate to your promotion calendar? What styles or product categories are driving first, second, and third purchases.
Dashboard customization: Our robust data models do the hard work of preparing your data for retail context. Build your own dashboards by leveraging spreadsheet like functionality to combine data sets and create visualizations that fit your business needs. Drill down to source tables, export data, or set-up alerts on key metrics and measures. SoundCommerce is ready to support your team.
AI Data Explorer: Have a question you want answered from your data, such as, What was my gross profit in September of this year? Ask it to our AI Data Explorer and get the answer you need. Whether its a specific data point or a segment you need to build, our tool can help you digest your data through simple prompts
Direct Access: Do you have data analysts who are SQL savvy or a BI tool you already use? Connect directly to our data models to use them as a head start for your data team’s use in their own ad hoc analysis or custom tools. SoundCommerce has done the hard work of building retail ready data models so your team can focus on driving business improvements. We support Bring Your Own Business Intelligence (BYOBI).
Data Activation: Don’t let your insights go to waste. Action on the data by sending your data to your marketing and customer service tools to equip your team with the data it needs to be successful.
SoundCommerce versus Analytics
SoundCommerce views analytics as just one output of a complete, turnkey retail data infrastructure built upon the open standards of the Modern Data Stack.
Business User Tools (OUT)
SoundCommerce
Standalone
Analytics
Prebuilt Dashboards
Dashboard Customization
Drill-Down to Source Tables
Generative AI Data Explorer
Standard Exports to Data Warehouse
Access to Data Models to Support Your In-House BI
Omnichannel Customer Identity Resolution
Generative AI Segment Builder
Source, Medium, Campaign Name Reconciliation
Non-Customer Data Activation
Data Model Scope (MIDDLE)
SoundCommerce
Standalone Analytics
Ecommerce Orders
Marketplace Orders
Point of Sale Orders
Subscriptions
Customers
Customer Engagement (site, email, SMS)
Product Item Master
Product Category Hierarchy
Return on Ad Spend (ROAS)
Acquisition and Retention Marketing Campaigns
ERP Data – Operating Costs
ERP Data – Fulfillment Lifecycle
Merchandising Promotions
Full Profitability Waterfall
Data Pipelines (IN)
SoundCommerce
Standalone
Analytics
Data Source Collectors
Semantic Labeling & Mapping
Shared Data Model SQL Source Code
It’s Time to Move on from Standalone Retail Analytics.
A standalone analytics solution is a great starting point on the path to leveraging your data to improve business performance. As your team and internal systems scale though, standalone analytics aren’t able to scale with you. It’s a costly endeavor to re-platform your analytics as you outgrow standalone ecommerce, retail and digital marketing BI solutions. SoundCommerce’s best-in-class data models and robust set of data tools give you data superpowers regardless of your team’s data maturity.