“Do you support GA4, and how would SoundCommerce help with migration?”
SoundCommerce integrates with legacy Google Analytics (UA) and GA4 via their APIs. We also integrate with BigQuery.
“Are you an attribution engine, and how do you handle my preferred attribution model?”
SoundCommerce inherits the attribution model of your preferred analytics solution (e.g., Google Analytics) and collects session data to support custom modeling in your own data warehouse.
“Do you handle behavioral/clickstream event data?”
SoundCommerce does not collect data from cookies. Beyond session data from Google Analytics, you can blend behavioral data (from tools like Snowplow, RudderStack, and Segment) with SoundCommerce data models.
“How does SoundCommerce help me with common issues with UTM tagging?”
SoundCommerce comes with a dedicated feature called “UTM Override” that surfaces inconsistencies between your ad channel tags and web analytics tags, and lets you fix them in a user-friendly tabular UI.
“How do you handle orders and ad spend that are not attributable to my web analytics solution?”
SoundCommerce does not rely on cookies. We tie out all of your orders, revenue, and ad spend, including unattributed conversions.
“How does SoundCommerce help me identify new customers vs. repeat customers?”
Rather than relying on cookies, SoundCommerce maintains a profile and order history of every shopper.
“Does SoundCommerce resolve unique customers?”
SoundCommerce implements a CUID (Customer Unique Identifier) and resolves customer identities using deterministic matching and deduplication. CUID is a universal identifier that is used on anonymous visitors (pre-purchasers) and customers from different tools.
“Do you support customer data enrichment?”
SoundCommerce can send customer profiles to data enrichment providers (like Epsilon, Acxiom, Experian, Infutor), and receive back enhanced profiles that are part of our standard customer data models.
“How do I segment and orchestrate customer data for activation?”
SoundCommerce can send customer profiles to data enrichment providers (like Epsilon, Acxiom, Experian, Infutor), and receive back enhanced profiles that are part of our standard customer data models.
“How do I segment and orchestrate customer data for activation?”
SoundCommerce comes with a lightweight no-code query interface that lets you create segments of customers, orders, products, and campaigns. To activate that data, we partner with reverse ETL solutions (like Hightouch and Census) and campaign activation tools (like Braze and Bloomreach).
“How does SoundCommerce help me create a more complete customer profile?”
SoundCommerce surfaces merchandising considerations (like product assortment, discount promotions, and promotional calendar) and post-conversion operational events (like order status, cancellations, returns, late shipments, and other exceptions).
“How do I ensure that my marketing campaigns and customer relationships are profitable?”
In addition to adspend, SoundCommerce tracks the variable cost of orders, including COGs, discount promotions, and fulfillment costs. This allows you to report on contribution profit for every order and customer.
“How does SoundCommerce recognize revenue?”
SoundCommerce differentiates between demand sales (placed orders) and shipped sales (shipped orders).
“Can SoundCommerce reconcile all of my omnichannel orders?”
SoundCommerce activates data across POS, Amazon, and Marketplaces to reconcile omni-channel orders.
“Can you support the complexities of my subscription business?”
Subscription business data can be complicated. SoundCommerce can help to isolate members versus subscribers data and subscriptions versus subscribers data.
“Do you have an executive dashboard – and what comes with it?”
In addition to templated dashboards, SoundCommerce also has a set of customizable dashboard templates available for each user.
“How do I get to profit insights?”
In addition to adspend, SoundCommerce tracks the variable cost of orders, including COGs, discount promotions, and fulfillment costs. This allows you to report on contribution profit for every order and customer.
“If I already have a data warehouse, how does SoundCommerce fit into my infrastructure?”
Blend the data from your warehouse with the data from SoundCommerce through a data exchange service. You can also take our open reference data models to customize and incorporate into your own data models.
“I already have a customer data platform (CDP), so how is SoundCommerce different and how would it work with my CDP?”
You can run a CDP (or any other data product) in parallel with SoundCommerce because the outputs of those other services can be blended with the data from SoundCommerce.
“How much flexibility and customization is allowed with SoundCommerce?”
You can create custom reports, activate data to external destinations using a reverse ETL solution, and extend the SoundCommerce reference data models.
“How long will it take me to get SoundCommerce up and running?”
Depending on the source systems that you want to integrate, it can take anywhere from one week to four weeks to get SoundCommerce up and running.
“Can I buy SoundCommerce through GCP Marketplace and get utilization credits?”
Yes, SoundCommerce can be purchased through GCP Marketplace.