Author: SoundCommerce

SoundCommerce Selected to Power Hearst’s Commerce Data and Analytics

SoundCommerce to Align Marketing, Merchandising, and Operations with Profit and Customer Lifetime Value for Hearst April 03, 2024 09:00 AM Eastern Daylight Time SEATTLE–(BUSINESS WIRE)–SoundCommerce, the composable retail data platform, announced it has been selected by Hearst, one of the nation’s largest global, diversified information, services and media companies. This partnership will enable Hearst to […]

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Pacsun enhances messaging with data-based customer insight

Pacsun is engaging in real-time, data-driven interactions with customers. Published March 15, 2024 The teen apparel and accessories retaileris deploying a joint solution from data platform provider SoundCommerce and marketing technology vendor Cordial to send customers email, SMS, and mobile app messages based on data. The collaborative solution integrates SoundCommerce’s intelligent data pipeline, retail data models and […]

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Pacsun Unites Commerce Channels with First-Party Data Solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization. Published March 14, 2024 Dive Brief: Dive Insight: The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights […]

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Using Prebuilt Data Models? You Should Be

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the series included parts and features built for science fiction adventure and were among the first to include the now-iconic LEGO minifigure. Winning toy of the year in Germany and the UK in 1979, LEGO Space helped drive […]

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Winning Brands Operate on Shared Understanding of Data

Define Your Data Early and Completely to Unify and Align Departments and Teams In the science fiction drama Arrival, linguist Dr. Louise Banks discovers that (spoiler alert!) the language shared by visiting aliens is a rosetta stone that unites Earth’s global powers by enabling shared understanding across countries and cultures. This shared language provides a […]

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What Drives D2C Brand Valuations?

$50M on $1.4B | D2C Brand Valuations Customer equity is the north star of every consumer brand. This is true even for brands still operating primarily as wholesale suppliers to the retail channel. They may not understand or fully appreciate yet that the enterprise value of any consumer business is simply a multiple of (end) […]

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Predictive Commerce, the Future for Consumer Brands

Book Stacks Unlimited launched in 1992, three years before Jeff Bezos launched Amazon.com. Selling new books, Book Stacks began as a dial-up bulletin board located in Cleveland. It moved to the Internet as Books.com in 1994. At age 25, ecommerce is adulting. Like rising stars climbing corporate ladders, brands today confront a relentless workload, steep […]

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