Balsam Brands Selects SoundCommerce to Power AI, Analytics and Data Activation

May 8, 2024 9:00 AM ET

SoundCommerce Unlocks the Value of Marketing, Merchandising,
and Operations Data for the Global eCommerce Brand

The Brand Adopts the Modern Data Stack with SoundCommerce and Snowflake
to Accelerate Time-to-Value for Data Discovery and Insights to Action

SEATTLE, MAY 8, 2024 – SoundCommerce today announced it has been selected by Balsam
Brands, a global eCommerce retailer with roots in holiday and home décor, and the leading
provider of realistic artificial Christmas trees – a $9.5 billion market worldwide.

The SoundCommerce partnership will enable Balsam Brands to deploy detailed retail-ready
data sets for improved insights to action in the areas of shopper experience and business
performance across its flagship direct-to-consumer commerce business,,
as well as operations with key retailers such as Nordstrom, as the company continues to grow.
While data is the bedrock for retailers embracing artificial intelligence (AI), 42 percent of retailers
readily admit they are struggling to connect their various data silos. With SoundCommerce,
Balsam Brands will now be ready to take advantage of the transformative powers of AI.
SoundCommerce will unify and catalog Balsam Brands’ data for AI modeling, cross-functional
business analytics, and customer activation, reducing the time and complexity of integrating and
hosting business data for generative AI large language models (LLMs), such as Snowflake
Cortex and Google Gemini on Vertex AI.

SoundCommerce maintains state-of-the-art data privacy protections, and any personally-identifiable information is anonymized and
used by SoundCommerce and Snowflake only for the benefit of Balsam Brands and not any of their other customers.

Read the full press release on BusinessWire