DIGITAL COMMERCE 360 | DTC Fitness Equipment Retailer Bala Invests in First-Party Data

As third-party cookies fade away, fitness powerhouse, Bala, invested in SoundCommerce to identify and unify the data most important to the customer experience.

This article by Gretchen Salois covers how Bala uses SoundCommerce to eliminate data siloes and rely on first-party data to create customer profiles and launch retargeting campaigns. These campaigns are created using first-party data collected through the platform without tags or third-party cookies. Bala can also leverage custom reports and integrate SoundCommerce with various payment platforms like Catch.

This article explores how SoundCommerce has helped Bala scale rapidly and increase AOV by over 30%.

Read Gretchen Salois’ full article on Digital Commerce 360.