This startup news article by Mike Pearl on pnw.ai, the voice of AI in the Pacific Northwest, shares news about SoundCommerce’s recent acquisition of Outlier.ai and how its retail data and analytics platform is helping retailers identify opportunities to increase profitability across all areas of their retail business. Read the full article on pnw.ai.
New SoundCommerce release supports GA4.0 and first-party data sources; simplifies campaign tagging and tracking; ties digital campaign performance to full order and shopper profitability SEATTLE, WA, May 25, 2022 – Retail data and intelligence platform provider SoundCommerce announced today the newest release of SoundCommerce Campaign – acquisition marketing technology that makes it easy for retail […]
Retail Data Platform Provider Expands GTM and Growth Teams with Outlier’s Deep Analytics Bench SEATTLE, WA, MAY 10, 2022 – Retail data platform provider SoundCommerce announced today it has closed a transaction with Outlier.ai to retain key talent and leadership; expanding the company’s sales, marketing, customer success and solutions engineering teams. SoundCommerce is a composable retail data […]
Data is the only solution for discount fatigue. Our CEO and Co-Founder, Eric Best, partnered with Fast Company to explore how and why 2021 Black Friday sales were a disappointment to retailers and how holiday shopping is changing. The pandemic led to consumers spending more money online throughout the year, rather than waiting for holiday […]
As third-party cookies fade away, fitness powerhouse, Bala, invested in SoundCommerce to identify and unify the data most important to the customer experience. This article by Gretchen Salois covers how Bala uses SoundCommerce to eliminate data siloes and rely on first-party data to create customer profiles and launch retargeting campaigns. These campaigns are created using […]
This article by Dan Berthiaume covers how Pacsun is expanding its digital footprint, streamlining its contracts with suppliers, distribution partners, and corporate entities. Cutting-edge data platforms like SoundCommerce help them collaborate across marketing, merchandising, finance, and IT to provide centralized access and visibility into their data. This article explores how Customer360 has helped PacSun towards […]
Eric spoke with iTechnology about his journey into tech, running and startup during the onset of COVID-19, what’s next for consumer brands adapting to industry changes in 2022, and much more. Check out his predictions for the retail industry in 2022, along with insights into how retail brands can up their game and target customers […]
Is it possible for both established retail brands and e-commerce newcomers to beat Amazon at its own game? Our Co-Founder and CEO, Eric Best, offers his insight on how consumer brands and retailers can use data to compete with Amazon for shoppers’ business. This article by Robert J. Bowman at SupplyChainBrain discusses how Amazon — […]
SoundCommerce has launched Customer360, which collects customer profile and event data in real time, allowing for better retail decisions, improved shopper experiences, and increased customer lifetime value. Retail-data platform provider SoundCommerce has launched a new cloud solution that aims to help retailers better serve customers by using data to create shopper profiles that allow retailers […]
Marketers are reconsidering what success looks like — both when measuring campaign success and understanding social media impact. SoundCommerce was quoted in a Business of Fashion article by Alexandra Mondalek on January 7, 2022. The story offers a comprehensive look into the marketing metrics historically used to gauge success, as well as the potential pitfalls […]
