FAST COMPANY | What’s Next for Retailers After the Black Friday Bust?

Data is the only solution for discount fatigue.

Our CEO and Co-Founder, Eric Best, partnered with Fast Company to explore how and why 2021 Black Friday sales were a disappointment to retailers and how holiday shopping is changing. The pandemic led to consumers spending more money online throughout the year, rather than waiting for holiday discounts. How can retailers adapt?

Read Eric Best’s full article on Fast Company.