SoundCommerce has launched Customer360, which collects customer profile and event data in real time, allowing for better retail decisions, improved shopper experiences, and increased customer lifetime value.
Retail-data platform provider SoundCommerce has launched a new cloud solution that aims to help retailers better serve customers by using data to create shopper profiles that allow retailers to provide better offers and promotions based on shopping preferences.
SoundCommerce has launched Customer360, which collects customer profile and event data in real time and uses the data across marketing, merchandising, customer experience and finance, allowing for better retail decisions, improved shopper experiences and increased customer lifetime value. The idea behind Customer360 is that every decision a retail brand makes should be informed by the behavior of the customer being served.
The platform helps consumers and brands create and enrich shopper profiles with identity and demographic attributes that track shopper behavior. The shopper profiles can then be used to optimize marketing campaigns to drive customer engagement and increase customer lifetime profits.