Onboard clean well-defined data modeled for generative AI, analytics, and activation with Reactor.
The ecommerce community is up in arms about Amazon’s drive to eliminate “CRaP” products from their business. CRaP is the acronym for “Can’t Realize a Profit,” and it speaks to the poor unit economics of many products live within the Amazon catalog. Amazon prides itself on driving “customer ecstasy” through experiences driven by world-class, data-driven […]
A 9-Part Guide to the Core Business Models Driving D2C Brands. Until you, the disruptive DTC market, tell us otherwise, this is our final installment in The SoundCommerce Guide to Core Business Models Driving D2C Brands. (Yeah, it’s an SEO mouthful). It turns out there are only eight (wait, nine!) business model variants that allow […]
A 9-Part Guide to the Core Business Models Driving D2C Brands. PARTS 4, 5 and 6. It turns out there are only nine business model variants we’ve observed in the wild which allow a D2C brand to successfully engage consumers, disrupt incumbents, and change the world. In the lead up to ShopTalk March 3 in […]
A 9-Part Guide to the Core Business Models Driving D2C Brands. PARTS 1, 2 and 3. It turns out there are only nine business model variants we’ve observed in the wild which allow a D2C brand to successfully engage consumers, disrupt incumbents, and change the world. In the lead up to ShopTalk March 3 in […]
