Amazon Adds GenAI Shopping Guides to Personalize eCommerce Experience
BY PYMNTS | OCTOBER 10, 2024 Amazon has implemented new generative artificial intelligence (GenAI) technology in an attempt to improve product research and personalize shopping recommendations on its eCommerce platform, joining a growing trend of AI adoption in online retail. The eCommerce giant introduced AI Shopping Guides on Wednesday (Oct. 9) to simplify product research […]