Make the Most of Your Yotpo Data in BigQuery
Yotpo and BigQuery are a natural fit for data modeling, business intelligence and data activation – especially for retail brands interested in optimizing their overall business performance, acquisition and retention marketing programs, and merchandising and fulfillment operations decisions.
Yotpo is a user-generated content and customer marketing platform for e-commerce businesses. It enables brands to collect and showcase customer reviews, ratings, and photos to build trust and credibility. Yotpo also offers additional features like loyalty programs and referrals to enhance customer engagement and drive sales. BigQuery is a serverless and cost-effective enterprise data warehouse that works across clouds and scales with your data. Use built-in ML/AI and BI for insights at scale. Together, the software application and cloud data tooling provide business and data practitioners with an opportunity to analyze and optimize shopper engagement, clienteling and personalization to drive profitable growth.
Connect to Yotpo
The first step toward useful, modeled Yotpo data in BigQuery is to connect the source and destination systems. There are many legacy tools available in market that handle the ETL or ELT transfer of Yotpo data to BigQuery, and there are emerging tools that accomplish this transfer while providing value-added services like local data logging, and semantic data labeling and mapping along the way – making Yotpo data modeling, analytics and activation easier once the data is landed in BigQuery.
To connect to Yotpo, follow these easy steps
Open SoundCommerce in any browser. Open the “Intelligent Pipeline” application from the top right navigation menu. Select “Sources” from the left navigation menu. Choose “Add New Source” from within the Sources pane to open the data source library.
Search or browse to find “Yotpo” within the data source library.
Complete the “Connection Setup” form with your credentials and token to securely connect to Yotpo and begin collecting source data.
Log Yotpo Data for Flexible Modeling in BigQuery
There are a few more considerations to address along the way. First, what happens if Yotpo is unavailable for some reason, or the data you’re expecting has been purged by Yotpo? What happens when Yotpo changes their API schemas and data scope? What happens if you need to reinterpret your Yotpo data for a new use case in the future?
You’ll want your Yotpo data immutably logged locally, just upstream of BigQuery to ensure you have the data and data flow flexibility you need to future-proof your Yotpo data and models. SoundCommerce provides permanent logging of Yotpo data upstream of BigQuery to ensure failover and future-proofing. Regardless of how you connect your Yotpo and BigQuery data, you’ll want a data lake or event log in the middle to ensure data integrity and modeling flexibility.
Define and Label Yotpo Data for BigQuery
As new technologies arise and best practices evolve, traditional integration tools like ETL and ELT data pipelines are giving way to intelligent pipelines that help prep data for BigQuery starting at ingest. Simply moving JSON from Yotpo to BigQuery leaves all the work for your data team in BigQuery.
As you onboard your Yotpo data into BigQuery, you’ll want to create semantic labels and metadata that describe the Yotpo data for easier unification and modeling across other systems and data in BigQuery.
There are third-party solutions that will catalog your Yotpo data and generate semantic labels and mappings after you’ve landed it in BigQuery. With SoundCommerce, the Yotpo data is defined and labeled on its way into BigQuery instead, to avoid this costly rework later. You’ll end up with business-ready entities like orders, customers, products and campaigns, making it much easier to model your Yotpo data in BigQuery.
Map Yotpo Entities to BigQuery
Once the raw Yotpo data has been organized into useful entities, it’s time to map the Yotpo data into useful tables in BigQuery.
Why do defined and labeled entities from Yotpo matter so much? The main reason is that Yotpo data needs to be combined with data from other SaaS and on-premise software systems in useful ways. Landing raw Yotpo data in BigQuery without this semantic understanding means data engineering and analyst teams must do all of the heavy lifting regarding the meaning of the Yotpo data and the standardization of the meaning of that Yotpo data from scratch in BigQuery.
Defining, labeling and mapping the Yotpo data on the way in means much less effort once the data is landed in BigQuery.
Materialize Yotpo Data in BigQuery
Next, you’ll establish a secure connection to BigQuery:
Select “Destinations” from the left navigation menu. Choose “Add New Destination” from within the Destinations pane to open the data destination library.
Complete the “Connection Setup” form to securely connect to BigQuery to establish a secure destination for your labeled, mapped and modeled data.
That’s it! You now have logged, labeled and mapped data from Yotpo flowing securely to BigQuery.
Model Yotpo Data in BigQuery
Once you have well-formed entities from Yotpo onboarded to BigQuery, it’s time to build useful analytical and behavioral models on the Yotpo data – and combine the Yotpo data with data sets from other systems in BigQuery for more advanced, cross-dimensional analysis.
You can build your own analytical models on the Yotpo data in BigQuery using languages like SQL and Python, organized into model libraries in tools like DBT or Coalesce. With SoundCommerce, you get prebuilt analytical models for Yotpo running in BigQuery, with ready access to the model source code in DBT.
Host the Modeled Yotpo Data in BigQuery for Analytics
BigQuery supports reporting and visualization through a wide variety of analytics tools including Sigma, Tableau, Looker, Power BI and Microstrategy to name a few. You can build your own dashboards, tabular views and graphs in any of these tools to reveal insights about Yotpo in your BigQuery models. SoundCommerce provides pre-built embedded reports in Sigma to reduce the time, cost and risk of BI reporting of Yotpo data out of BigQuery – so you can start making better decisions and taking better action as soon as you’ve connected Yotpo to BigQuery.
Host the Modeled Yotpo Data in BigQuery for Campaign and Customer Activation
Whether your marketing team uses Yotpo for activation – or uses other tools and channels or both to take action on the data – you’ll want to be able to easily move your modeled Yotpo data in BigQuery to your most important marketing applications.
If you’ve followed the steps above to properly onboard and model your Yotpo data in BigQuery, it’s easy to use reverse ETL (rETL) tools like Census or Hightouch to orchestrate the data from there, or use SoundCommerce native orchestrations to push data into common channels and applications like Facebook, Instagram, TikTok, Braze, Klaviyo, Insider or Dynamic Yield to put the Yotpo data in BigQuery to use!
Getting Your Yotpo Data Defined, Labeled, Mapped and Modeled in BigQuery is Easy!
SoundCommerce can automate the steps necessary to bring Yotpo data into BigQuery, addressing the key functions of raw Yotpo data logging, Yotpo semantic definitions and mappings, and pre-built Yotpo data models that are analytics- and activation ready in BigQuery.
Contact us today to get started with Yotpo in BigQuery!