A DTC Performance Marketing Framework for 2020 and The New Decade New decade, new retail tech! SoundCommerce provides a framework for retail digital marketers to definitively prove ad spend ROI, quantify the ideal budget to balance profit and growth, and profoundly improve campaign performance. We’re talking about true contribution margin- and customer lifetime value (CLV)-based […]
A DTC Performance Marketing Framework for 2020 and The New Decade New decade, new retail tech! SoundCommerce provides a framework for retail digital marketers to definitively prove ad spend ROI, quantify the ideal budget to balance profit and growth, and profoundly improve campaign performance. We’re talking about true contribution margin- and customer lifetime value (CLV)-based […]
A DTC Performance Marketing Framework for 2020 and The New Decade New decade, new retail tech! SoundCommerce provides a framework for retail digital marketers to definitively prove ad spend ROI, quantify the ideal budget to balance profit and growth, and profoundly improve campaign performance. We’re talking about true contribution margin- and customer lifetime value (CLV)-based […]
A DTC Performance Marketing Framework for 2020 and the New Decade New decade, new retail tech! SoundCommerce provides a framework for retail digital marketers to definitively prove ad spend ROI, quantify the ideal budget to balance profit and growth, and profoundly improve campaign performance. We’re talking about true contribution margin- and customer lifetime value (CLV)-based […]
1. You value and serve every shopper the same “Yeah, finance ran the numbers last spring. Our customer LTV is $247.86. “Well, of course that’s an average.” “No, I guess I really don’t know the unique value of this inbound caller. I’ll just offer her free returns and a discount on her next order and […]
Free same-day shipping. Sunday delivery. Delivery by Prime Air. Sidewalk Robot… or Drone. In the last two decades, Amazon has redefined the meaning of what it means to be a world-class retailer. In the process, they’ve set new consumer expectations in not only retail, but countless other industries. It’s awe-inspiring — and if you’re a […]
Buy N Large. Credit Disney / Pixar. I was struck again this morning by the volume and tenor of mainstream news covering retail and ecommerce. Stories regarding the rise of Amazon and the end of retail are nothing new. What is striking about the latest stories is the ever faster pace at which the change […]
Digital Natives vs. Traditional Wholesalers: Different Challenges, Same Hard Math In a previous life, I was Head of Ecommerce for a 100+ year old performance running brand in Seattle. During the nine years of my tenure, I saw firsthand the challenges of building a fast-growing D2C ecommerce business within a “traditional” wholesale-focused brand. While my […]
Last post, we discussed how D2C brands are uniquely exposed to existential risk due to the scope and complexity of their operations. There’s a lot going on and endless ways to end up upside down when variable expenses drive (or kill) the business. Given the nature of the modern cloud stack, it is now practical […]
The ecommerce community is up in arms about Amazon’s drive to eliminate “CRaP” products from their business. CRaP is the acronym for “Can’t Realize a Profit,” and it speaks to the poor unit economics of many products live within the Amazon catalog. Amazon prides itself on driving “customer ecstasy” through experiences driven by world-class, data-driven […]
