For most retailers, the holiday season is their busiest time of year. It’s when they have their largest number of transactions and their largest sales dollars. As consumers head to physical and online stores to purchase gifts, decorations, and more, a massive influx of data is generated. This surge in data across all areas of […]
Define Your Data Early and Completely to Unify and Align Departments and Teams In the science fiction drama Arrival, linguist Dr. Louise Banks discovers that (spoiler alert!) the language shared by visiting aliens is a rosetta stone that unites Earth’s global powers by enabling shared understanding across countries and cultures. This shared language provides a […]
$50M on $1.4B | D2C Brand Valuations Customer equity is the north star of every consumer brand. This is true even for brands still operating primarily as wholesale suppliers to the retail channel. They may not understand or fully appreciate yet that the enterprise value of any consumer business is simply a multiple of (end) […]
Book Stacks Unlimited launched in 1992, three years before Jeff Bezos launched Amazon.com. Selling new books, Book Stacks began as a dial-up bulletin board located in Cleveland. It moved to the Internet as Books.com in 1994. At age 25, ecommerce is adulting. Like rising stars climbing corporate ladders, brands today confront a relentless workload, steep […]
There’s a new twist to the revolution happening in retail, and direct-to-consumer brands are driving the change by taking a page directly from Amazon’s playbook. It has profound implications for urban landscapes as consumer buying behavior continues to shift from large format stores to showrooms, online commerce and doorstep delivery. In September we wrote about […]
Watch SoundCommerce’s Allen Eidson and Carly Zhang present their keynote at eTail West on March 2, 2023. Carly and Allen address how the shift from growth at all costs to profit introduces new complexities for retailers, especially around how data is collected, translated, and used. Watch: Profit (Not Revenue): Retail’s New North Star.
Direct-to-consumer (DTC) companies have so much data – transactional data, customer data, and marketing data – all of which are stored in many disparate systems that typically don’t integrate with one another. And each day, all of these data points, in all of these systems, have to be translated into easy-to-understand metrics (preferably as metrics on […]
Rachel Workman, SoundCommerce’s Senior Director of Value Engineering, and Jared Stiff, SoundCommerce’s Co-Founder and CTO, address the challenges of actionable data becoming lost to time. To solve this problem, retailers need reasonable ways to ingest and store data as it is generated, regardless of whether or not it’s been defined for a specific purpose yet. […]
As economic conditions change, retail brands’ reliance on ever-growing customer demand puts these companies at financial and even existential risk. Top-line revenue and active customer growth do not equal profitable growth. Despite multi-billion dollar valuations for some brands, especially those operating the direct-to-consumer model, the rising costs of meeting shoppers’ high expectations (i.e. free shipping, […]
Many retailers are looking for better ways to unify their data across all business functions so they can make more informed decisions. If you and your team struggle to answer any of these questions, it’s time to consider a retail data platform. Retail data platforms unify disparate data systems across an organization and then model […]
