PacSun’s marketing and customer teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
July 16, 2024 12:00 PM Eastern Daylight Time
SAN FRANCISCO–(BUSINESS WIRE)–Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the SoundCommerce Data Platform.
The retailer is one of the first brands to benefit from the new Census-SoundCommerce partnership, where Census Embedded provides a complete reverse ETL and data activation solution for SoundCommerce customers, for best-practice data management.
“SoundCommerce serves as PacSun’s composable Customer Data Platform, landing modeled data in a managed instance of GCP BigQuery, which acts as our customer and marketing data warehouse,” said Shirley Gao, PacSun’s Chief Digital and Information Officer. “With Census Embedded in SoundCommerce, our digital teams can now enhance data integration and activation more efficiently, unlocking opportunities to better engage and serve PacSun customers.”
“With Census Embedded in SoundCommerce, our digital teams can now enhance data integration and activation more efficiently, unlocking opportunities to better engage and serve PacSun customers.”
PacSun unifies and models its mission-critical data using SoundCommerce’s Reactor Intelligent Data Pipeline. The retailer transforms, governs and activates this data utilizing Census’s Reverse ETL integrations embedded in SoundCommerce, while Reactor provides the data onboarding tools to offer more and better data to Census for activation.
Through syndication of data to PacSun partners like Meta, Census Embedded in SoundCommerce reduces data engineering time and cost and provides faster time-to-engagement with new and repeat customers with a greater variety of signals and attributes in marketing activation and campaign automation.
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