Tag: Data Activation

Amazon Adds GenAI Shopping Guides to Personalize eCommerce Experience 

BY PYMNTS  |  OCTOBER 10, 2024 Amazon has implemented new generative artificial intelligence (GenAI) technology in an attempt to improve product research and personalize shopping recommendations on its eCommerce platform, joining a growing trend of AI adoption in online retail. The eCommerce giant introduced AI Shopping Guides on Wednesday (Oct. 9) to simplify product research […]

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PacSun Adopts Census Embedded in SoundCommerce to Combine Intelligent Data Onboarding and Modeling with Universal Data Activation

PacSun’s marketing and customer teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers July 16, 2024 12:00 PM Eastern Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in […]

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