Amazon.com now captures more than $250B in annual sales, half of North American consumer online spend, and 24% of every new retail dollar.

How? By leveraging industry network effects, innovative shopper experiences, distributed inventory, and direct-to-the-doorstep fulfillment infrastructure. And by leveraging data to measure and improve the unit performance of every worldwide delivery, order, customer, supplier and product. All to give shoppers more value, choice and convenience.

You can do all of this too.