Category: NEWS AND PRESS

SoundCommerce Selected to Power Hearst’s Commerce Data and Analytics

SoundCommerce to Align Marketing, Merchandising, and Operations with Profit and Customer Lifetime Value for Hearst April 03, 2024 09:00 AM Eastern Daylight Time SEATTLE–(BUSINESS WIRE)–SoundCommerce, the composable retail data platform, announced it has been selected by Hearst, one of the nation’s largest global, diversified information, services and media companies. This partnership will enable Hearst to […]

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Pacsun enhances messaging with data-based customer insight

Pacsun is engaging in real-time, data-driven interactions with customers. Published March 15, 2024 The teen apparel and accessories retaileris deploying a joint solution from data platform provider SoundCommerce and marketing technology vendor Cordial to send customers email, SMS, and mobile app messages based on data. The collaborative solution integrates SoundCommerce’s intelligent data pipeline, retail data models and […]

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Pacsun Unites Commerce Channels with First-Party Data Solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization. Published March 14, 2024 Dive Brief: Dive Insight: The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights […]

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Using Prebuilt Data Models? You Should Be

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the series included parts and features built for science fiction adventure and were among the first to include the now-iconic LEGO minifigure. Winning toy of the year in Germany and the UK in 1979, LEGO Space helped drive […]

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RT INSIGHTS | Atomic (Not Message) Semantic Mapping

Wouldn’t it be great if data teams had access to data manipulation superpowers? There is a real-world corollary for matter manipulation in the data world. It’s an emerging concept, and it’s called “data atomization.” In the retail industry, atomic data stores and warehouses can be used to manage a wide range of data, including sales, […]

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RETAIL TOUCHPOINTS | Timing is Everything When it Comes to Useful, Governable Analytics Data

Data models and outputs (business intelligence reports, reverse ETL orchestrations, etc.) and the teams that use them often have different definitions for the same fields, calculations and KPIs. These inconsistencies can cause confusion throughout organizations and even risk disseminating incorrect metrics, driving false conclusions for key business stakeholders. Data pipeline owners have tried to address […]

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