Lucky Brand Doesn’t Leave Customer Experience to Chance
Lucky Brand is obtaining new levels of enterprise visibility in an effort to maximize customer satisfaction.
The denim brand, which sells directly to consumers via an e-commerce website and more than 260 stores, intends to improve customer experience by increasing its access to real-time enterprise data. The retailer is implementing the operations data platform (ODP) from SoundCommerce to obtain operational insights and enhance decision-making across sales and fulfillment channels.
Find the full story over at Chain Store Age.