At age 25, ecommerce is adulting. Like rising stars climbing corporate ladders, brands today confront a relentless workload, steep learning curve, and the exacting standards that consumers expect and competitors embody. How is it that the pace of reinvention is accelerating, and the bar for success is rising so fast?
Innovative brands are applying predictive algorithms to transform customer experience, from pre-sale to doorstep delivery. Here we look at the underlying data capability that enables these use cases, and we review three specific examples currently live in the wild.Read More